Amazon Account Health Rating notice: how to read the risk signal

What the notice means

Read the ticket before you write the response.

Account Health notices can sit above one or more policy violations. The point of the response is to fix the underlying violations, not to argue only about the score number.

Decision rule

Use the Account Health dashboard to find the actual policy items behind the score. If the account is at critical risk, answer the policies that triggered it and the evidence Amazon asked for, not a generic score narrative.

• Check the score and the policy violations together.
• Use the Account Health path instead of a random support case.
• Do not claim the score is fine if the dashboard says otherwise.

What to verify

Evidence to verify before you submit anything.

• The policy categories that lowered the score.
• Whether the violations were corrected already.
• Any document or explanation Amazon asked for on the dashboard.
• The current account state after the enforcement.

Process

Three practical moves before the draft is final.

Common mistakes

What weak submissions usually get wrong.

• Replying to the score without fixing the underlying violations.
• Treating AHR like an arbitrary number rather than a policy signal.
• Using a generic POA with no violation-specific evidence.
• Ignoring the dashboard because the email summary seemed shorter.

Suggested structure

Keep the appeal short, factual, and tied to the evidence.

1. State the current Account Health situation.
2. List the specific policies that caused the score drop.
3. Show the corrective steps or proof that the violations were incorrect.
4. Request review through the Account Health path.

Official sources

Use the live platform policy pages, not forum memory.

• Account health rating
• Policy violation appeals FAQ
• Policy violations

Related guides

Use these for adjacent notice types.