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Illustrative example — not a real seller case or Amazon outcome

See what an Amazon Seller case report includes

This fictional authenticity-complaint example demonstrates the report structure. Real findings depend on the exact Performance Notification, seller facts, requested documents, and retrieved official sources.

Amazon SellerIllustrative reportEXAMPLE-AMZ1
RecommendationPrepare evidence first
Evidence statusRecords need verification
Case typeAuthenticity notice
Information statusSome details missing

Case summary

The fictional notice reports a product-authenticity complaint for one ASIN and requests supplier invoices issued within the preceding 365 days. The seller states that the product came directly from an authorized distributor, but supplier contact details and authorization evidence have not yet been verified.

Applicable guidance

Amazon product-authenticity document requirements

The requested invoice should identify the supplier and buyer, show quantities that reasonably cover the affected sales, and remain authentic and unaltered. The live notice controls the exact requested period and file types.

Evidence checklist

  • Available Exact Performance Notification and affected ASIN.
  • Verify Original supplier invoices covering the period and quantity Amazon requested.
  • Verify Supplier name, address, telephone number, and website shown on the records.
  • Missing Evidence that the distributor is authorized for the affected brand, if the notice or rejection requires it.

Appeal strategy

Primary positionSubmit the exact sourcing records Amazon requested before relying on narrative argument.

Before submitting

  1. Compare each invoice field with the live document requirements.
  2. Confirm that the quantities and product identifiers correspond to the affected ASIN.
  3. Upload only original, unaltered records through Account Health.

Editable response draft

I am requesting review of the product-authenticity violation identified in the Performance Notification for the affected ASIN. The units were sourced through the supplier documented in the original invoices submitted with this response. The records identify the supplier and my business, cover the requested period and quantities, and have not been altered. I respectfully request that Amazon review the sourcing documentation against the authenticity concern and reassess the violation if the records confirm the product's supply chain.

The seller must verify every statement and submit the exact documentation Amazon requests. This example does not promise reinstatement.

Official sources

Review every fact and requested document.

This example is software-generated policy analysis, not legal advice. Amazon controls the outcome.

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